Defining Yourself in the Information Age and how the Music Industry taught us to find Opportunity in Social Media

    Since the dawn of the internet and social media(Facebook), social networking and the IT that drives it has made personal branding possible. The creation of this technology, has allowed for more opportunities to be achieved. From corporate branding (i.e. Wal-mart) down to the personal brand of your own indivdiual style(i.e. your facebook profile), branding has become a critical component to extending opportunities within your reach. And to do this, we have to see the internet as a tool that we can use to constantly open those doors of opportunity on multiple levels and dimensions and at a phenomenal rate if used properly.
     Personal branding has been a practice of many celebrities like Lady Gaga or Rhianna, yet each and every one of us creates a brand for ourselves. But we call it "swagg"or "Style". Even before the internet, we woke up every morning imagining the best way to express our being and defining our self-worth. Personal Branding by definition, is the process by which we market ourselves ready and available.
 for opportunities that benefits our well-being. As a brand, we can leverage the same strategies that make these celebrities or corporate brands hot online.
       When taking a closer look at celebrity branding for example, we see a combination of online factors that contribute to album and ticket sales at movies and concerts. Medias such as You Tube, Wikipedia, Internet Radios, Blogs, you get the idea... Has been a major contributor to the image and rapport building for many celebrities. The theory, whether a celebrity or an individual looking to improve his career, is developing a strong  online presence. The more you can express yourself with color, showing different aspects of your life through pictures, videos, and interesting posts, etc., the more you draw favorable people to network with.
    To that end, it's clear that your brand should be enriched with media and extend your profile to as many forms of social and network media as possible. In the long run, this will drive up your online presence, giving them an idea of your personality, preference, and in some cases(for employers), a sense of ethics.(The Importance of Ethics and Its Teachings by the Ancients) All them to view your videos or read about your favorite topics that best reflects you, gives your most favorable audience an idea of what type of team player you are.
             These insights into your character can draw the right opportunities in the most unmeasurable way. It's all in how much effort you put into it. Not only will branding yourself will make yourself more attractive online, but it will also be very useful once you decide to make that step into business, that major career step in your life that can make a difference in your sense of fulfillment and happiness, or drawing the right crowd for events or parties. We are definitely social creatures, and how we express ourselves make a world of difference in opportunities that we desire to gain.
             The internet is a great tool. The utility of it, and the things that we can accomplish are just beginning. And just like any technology we have to use it correctly and not to any destructive ends like we have in the past, (i.e.Nuclear and Atomic energy). With this tool we can build by bringing our talents and resources together in one concentrated focus and effort, and unstand each other in ways that will build unbreakable bonds. Its a matter of how we tap into this technology for yourself.